The Challenge
- You are the owner, the strategist, and the salesperson, and prospecting always gets pushed to the bottom of the list
- Finding new clients is feast-or-famine because you do not have a repeatable way to generate leads
- You know there are businesses in your area that need help, but you do not have time to track them down
- When a client leaves, it takes months to replace them because your pipeline was empty
How Overton Helps
- Build a list of local businesses that match your ideal client profile and keep it fresh automatically
- Monitor local business news, job postings, and social media to spot businesses that need your services right now
- Send personalized outreach to prospects based on what is actually happening in their business
- Track competitor agencies in your market so you can position against them when opportunities arise
Relevant Automations
- Local Prospector
- Social Listening
- Cold Thread
- Competitor Monitoring
Example Signals
- A local business launches a new website that clearly needs professional help
- A company in your area posts a marketing manager role, suggesting they are investing in growth but may need agency support
- A competitor agency loses a client and that business is now looking for a replacement