What It Is
Competitive displacement is a focused approach to finding and winning customers who are currently using a competitor's product or service but may be ready to switch. Overton monitors online reviews, social media, news mentions, and other public signals to detect when a competitor's customer is unhappy, underserved, or approaching a contract decision point. When these signals appear, your team gets notified with the details they need to reach out with a well-timed, relevant pitch. Instead of hoping that unhappy customers find you on their own, you proactively reach them when they are most open to hearing from someone new.
How It Works
- Identify your key competitors and the signals that indicate their customers may be unhappy or open to switching
- Overton monitors review sites, social media, news, and business data for signs of competitor weakness
- When a signal appears, the prospect is matched with the right contact information for outreach
- Your team receives a notification with the signal details and a suggested approach for the conversation
Who It's For
- Businesses in competitive markets where winning customers from rivals is a major source of growth
- Sales teams that want a systematic way to identify and pursue competitors' dissatisfied customers
- Business owners who lose deals to competitors and want to turn the tables
- Any company that knows their product or service is better than the competition and wants to prove it to the right audience