What It Is
Hiring intent tracking monitors job postings and staffing changes at companies in your market to identify businesses that are growing, investing in new capabilities, or dealing with challenges your product or service can solve. A construction company posting for multiple project managers likely has new work coming. A manufacturer hiring quality control staff is probably scaling production. A business posting for a bookkeeper has outgrown their current setup. These are real, actionable signals that your team can use to start conversations that matter. Overton tracks job postings across major job boards, company websites, and LinkedIn, then matches them to businesses in your territory and alerts your sales team.
How It Works
- Set up the job titles, roles, and keywords that signal a company may need what you sell
- Overton scans job boards, career pages, and LinkedIn daily for matching postings from companies in your territory
- New postings are matched to businesses in your system with context about the role and what it means for your sales opportunity
- Your team gets a notification with the job posting details and suggested talking points for outreach
Who It's For
- Staffing and recruiting firms that use hiring activity as their primary way to find new clients
- Business owners who want to know when companies in their area are growing and may need their services
- Sales teams that want a specific, concrete reason to reach out to a prospect instead of a generic pitch
- Any company that sells products or services tied to business growth, expansion, or operational change