Definition
A target customer profile is a clear description of the type of business that is the best fit for your product or service, based on characteristics like industry, size, location, and the problems they face.
In Depth
A target customer profile describes the kind of company you want to do business with. It includes things like what industry they are in, how many employees they have, how much revenue they do, where they are located, and what specific challenges they face that your product or service can solve. For example, an HVAC company might define their target customer profile as commercial property management companies with 50 to 500 units in the Dallas-Fort Worth area. A staffing firm might target manufacturing companies with 50 to 200 employees in central Indiana that have hired temporary workers in the past year. Having a clear target customer profile is important because it focuses your sales effort on the businesses most likely to buy, rather than spreading your team thin trying to sell to everyone.