Definition
Buying signals are real-world events or actions that suggest a business may be ready to purchase a product or service, like posting a job, filing a permit, expanding to a new location, or researching your competitors.
In Depth
Buying signals are the clues that tell you a business might be ready to buy. Some are obvious, like a prospect requesting a quote or visiting your pricing page. But many of the most valuable signals happen outside your website. A construction company filing a new permit probably needs materials and subcontractors. A manufacturer hiring production staff is likely scaling up and may need suppliers. A business getting bad reviews about their current provider is open to switching. A company opening a second location will need all kinds of new services. The key to using buying signals effectively is speed. The business that sees the signal first and reaches out first usually wins. That is why automated monitoring is so important. You cannot manually watch thousands of businesses for these signals, but a system can.